Women are going for a greater curiosity in, and also have a more sophisticated understanding of electronics than ever before.
Women actually spent even more on technology last year than men, according to the Consumer Electronics Association. It says females accounted for $55 billion of the $96 billion spent on electronics gear (statistic from a January 6 CEA press release).
Women are progressively thinking about gadgets, from DVD players to digital cameras, for themselves or birthday gifts for their families.
Almost a third of ladies consider themselves early adopters willing to buy cutting-edge customer technology.
CEA reported that women in the United States are becoming more likely to use gadgets. CEA’s research provides detailed information about the attitudes, buy factors, decision influences, purchase channels, current item ownership, and upcoming purchase intent. Here are some of the results:
– Women are involved in 89 percent of all gadgets purchase decisions.
– 84% of women believe that new technology can enhance their lives.
– 48% of females age 18-34 own a digital camera.
The CEA study noted that females have very positive reactions to particular technology areas, like HDTV, cell phones, and portrait digital photography.
Women have significantly more buying power plus they more and more use technology to control their occupied schedules. Women’s comfort level with technology reaches an all-time great.
Women want items which make it simple to connect and make it easy to operate; limited wiring or no cables at all; slender, well-designed items; making electronics obtainable in various colors isn’t very essential; low on setup and on top of usability. Usability often is a significant factor to females when they buy technology;
At CES, organizers hung big pink banners saying “Technology can be a Girl’s Best Friend,” despite the fact that the group’s own research discovered a third of females surveyed can’t stand items with girlie colours.
Nearly three-quarters of ladies surveyed complained about being overlooked or patronized by sales people when searching for electronics.
An increasing number of companies are beginning to focus on their wares toward feminine buyers.
Sony is normally outfitting its reviews with product features that many females seek and can be designing Sony Design retail stores to appeal to women’s choices by creating a host where women feel comfortable. A lot of Sony’s initiatives are centered on functionality.
Women have become informed and involved in technology areas where they once got little or no presence.